Naples, Fla. (February 21, 2025) – The data speaks for itself, bringing positive news for both buyers and sellers in the Naples real estate market. According to the January 2025 Market Report from the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales in Collier County (excluding Marco Island), overall closed sales in Naples rose by 12 percent, reaching 551 in January compared to 492 in January 2024. While annual appreciation has slowed compared to the rapid growth seen in 2021 and 2022, the median closed price in January increased by 9.4 percent, rising from $602,000 in January 2024 to $659,000. (The median closed price represents the midpoint, where half of all homes sold for less and half sold for more.)
Delayed Gratification
Overall, pending sales declined by 8 percent in January, dropping to 933 from 1,010 in January 2024. Notably, January 2020 saw 892 pending sales—at a time when home values were half of what they are today.
Setting the Stage
January’s inventory grew by 39.5 percent, reaching 6,808 properties compared to 4,881 in January 2024. While the median closed price increased, the report also recorded 2,668 price reductions in January. Lower prices present opportunities for buyers, but they also mean increased competition for sellers.
With more inventory available, buyers may take longer to make purchasing decisions as they have more options. Meanwhile, sellers may need to be more flexible with pricing and terms to stay competitive in a “buyer’s market,” where buyers hold greater negotiating power.
The NABOR® January 2025 Market Report offers insights into single-family home and condominium sales (sourced from the Southwest Florida MLS), analyzing price ranges, geographic trends, and providing an overall market summary.NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:
Market Report Standouts
The January Market Report reveals that closed condominium sales rose by 2.9 percent, while closed sales of single-family homes saw a more significant increase of 20.9 percent. Additionally, the median closed price for condominiums declined by 2.7 percent in January, dropping from $479,000 in January 2024 to $466,000. However, condominium inventory saw a substantial increase of 48.7 percent, rising from 2,411 units in January 2024 to 3,584 units.
The report also highlights a sharp rise in inventory for properties priced at $300,000 and below, which surged by 84.3 percent to 553 properties compared to 300 in January 2024. Similarly, inventory in the $5 million and above market grew by 19.7 percent, reaching 499 properties, up from 417 in January 2024.
North Naples (34109, 34110, 34119) recorded the highest sales activity among all areas tracked by NABOR® in January, with a 5 percent increase. In this area, the median closed price for single-family homes climbed 13.4 percent to $730,000 from $644,000, whereas the median closed price for condominiums fell 8.4 percent to $466,000 from $508,500 in January 2024.
Central Naples (34104, 34105, 34116) experienced the most significant decline in condominium median closed prices, dropping 13.5 percent to $311,250 from $360,000 in January 2024.
Note: Broker analysts for NABOR® have chosen to spotlight median closed prices rather than average sales prices during discussions because one large sale (e.g., $20 million) during the month can skew the average sales price data, which will not produce a true reflection of what the average price is in the Naples market.
Start your search for the perfect investment today. Whether you are buying or selling residential or commercial property in the Naples market, trust Bartley Realty LLLP to provide expert guidance and personalized service for a seamless and successful transaction.
David R. Bartley, SR
Bartley Realty LLLP
Broker/General Partner